Much like David Beckham before him, Lionel Messi’s arrival has elevated Major League Soccer to new heights.
From boosting interest in the league’s groundbreaking Apple TV deal in its inaugural year to raising Inter Miami’s valuation by more than 74 percent, Messi’s influence is undeniable. Yet, adjusting to a new league always comes with its own quirks—especially in one still growing, compared to the more established leagues he’s played in. Add to that the unique experience of being a celebrity in the United States, which, despite Messi’s global stardom, brings its own set of surprises that differ from life in Europe and South America.
In Part 4 of GOAL’s Alternate MLS Awards, we spotlight some of the most amusing moments in 2024 that Messi encountered in North America’s top flight…